Authors: Paul Sergius Koku, Janek Ratnatunga
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This paper is a case study that provides an overview of The Deceptive and Misleading Advertising laws. It focuses on the case brought against GM Holden Ltd (Saab) in Australia in 2008 by the Australian Competition and Consumer Commission (ACCC) and highlights the trip wires that other advertisers must be aware of. It also compares the ACCC’s Deceptive and Misleading Advertising Law with United States’ Federal Trade Commission’s laws on Deceptive and Misleading Advertising and provides insights for practitioners.
