CPD – International Business Analysis Workshop

International Business Analysis workshop is ideal for those who desire to be an agent of change in a multinational corporation. An international business analyst will identify and define the solutions in a global context that will maximize the value delivered by an organization to its stakeholders.

Business analysts work across all levels of an organization and country boundaries and may be involved in everything from defining strategy, to creating the enterprise architecture, to taking a leadership role by defining the goals and requirements for programs and projects or supporting continuous improvement in its technology and processes. Participants will gain a proficiency and have the specialized knowledge to act as a guide and lead the business through unknown or unmapped territory, to get it to its desired destination.

The course also counts as CPD hours for CMAs.

Tentative Program Schedule

8:30 am -10:15 am:            The Changing World Order

• Exporting, Importing, Countertrade and Manufacturing
• Culture, Ethics and the Political Economy of Nations
• The Political Economy of International Trade
• Countering Intervention (Protectionism)
• Global Bodies and Regional Economic Integration

10:15 am - 10.30 pm    Tea/Coffee Break

10.30 am - 12.30 pm    Globalization

• Connectivity and its impact on Cultures (Norms and Values)
• International Trade and Foreign Direct Investment
• FDI -Entry Strategy and Strategic Alliances
• Accounting and Finance in International Business

12.30 pm – 1.30 pm      Lunch

1:30 pm – 3.00 pm        International Business Strategies

• Porter’s Diamond
• Unique Global Marketing Costs
• Strategic Approaches to Price Escalation
• Copyrights and Trademarks
• Case Study Reading
• Entry Strategy & Strategic Alliances: The Nestlé Case

3.00 pm – 3.15 pm        Tea/Coffee Break

3.15 pm – 4.30 pm        Case Study & Discussion

4.30pm                           End of Symposium