Hello Kitty at 50: a Japanese success story of simplicity and cuteness
Sameer Hosany Hello Kitty doesn’t look her age. And despite recently turning 50, she is showing no signs of slowing down. In 2025, the Japanese character – worth around US$4 billion (£3.1 billion) a year […] Hello Kitty at 50: a Japanese success story of simplicity and cuteness […]