For every salesman storytelling is easy and this is what makes them good at selling. Similarly, a CFO also attracts investors by telling good stories. Most of business firms spend more on public relations and […] CFOs Lure Investors with Compelling Stories […]
Purchased materials and services often make up 60 to 80 percent of a product’s cost. Companies that don’t invest in the purchasing team’s capabilities are throwing away value. Jack Welch once notoriously said that “engineers who Building Superior Capabilities for Strategic Sourcing […]
Purchased materials and services often make up 60 to 80 percent of a product’s cost. Companies that don’t invest in the purchasing team’s capabilities are throwing away value. Jack Welch once notoriously said that “engineers who Building superior capabilities for strategic sourcing […]
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare, say Peter Dahlström and David Edelman in the McKinsey Quarterly of April 2013. Dahlström and The coming era of ‘on-demand’ marketing […]
Despite a lack of consensus on how to calculate the value of a brand, Charles Orton-Jones (in the Financial Management Magazine on 18 March 2013) highlights how they are increasingly making their way on to How in Hell do You Value a Brand? […]
While the private-equity business remains in the doldrums in much of the world, the Asia–Pacific region stands out as an exception. A recent McKinsey report, Private equity Asia–Pacific: Is the boom back?, shows that in 2011, Asia Private Equity’s new Asian Strength […]
Ready or not, English is now the global language of business, says Tsedal Neeley in the Harvard Business Review. More multinational companies are mandating English as the common corporate language—Airbus, Daimler-Chrysler, Fast Retailing, Nokia, Renault, Samsung, SAP, Global Business Speaks English […]